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LUV AJ

▲ Amanda Thomas, the founder and designer for Luv AJ started her brand when she was 14 years old when her after school hobby of jewelry-making turned into a business by her senior year of high school.
An internship with a local designer inspired her to work on my own creations, and after a chance encounter with a buyer at Fred Segal, they picked up her entire collection for their stores. And from there, Luv AJ was created!

▲  Her name is Amanda Jane and her nickname is AJ. She used to sign everything ‘Luv AJ’, so it only seemed fitting to name her brand the same. After high school, she graduated from Otis College of Art and Design with a BFA in Graphic Design and interned for clothing designer Rachel Pally, celebrity stylist Cristina Erhlich, and was a graphic design intern at Who What Wear. These experiences and opportunities inspired me to pursue my love of jewelry even further and continue to grow my brand.

▲ Since she launched Luv AJ 18 years ago, they have been seen on celebrities such as Bella Hadid, Hailey Bieber, Kylie and Kendall Jenner and stocked in retailers around the world like Revolve, Shop Bop, ASOS, Nordstrom, etc. She was also added to the Forbes ’30 Under 30’ list in 2015 for her work as a jewelry designer.


⋘⋘ △ Luv AJ Designer Amanda Thomas combines a worn and torn edginess with a hint of femininity in her line of jewelry. To adorn the world with Luv Aj, one piece of bling at a time. △ ⋙⋙

Brand: LUV AJ
THE CHERRY DOG TAG HOOP // GOLD // LUV AJ⋘⋘ △ Luv Aj Designer Amanda Thomas combines a worn and torn edginess with a hint of femininity in her line of jewelry. To adorn the world with Luv Aj, one piece of bling at a time. △ ⋙⋙DETAILS:Super Funky this Dog Tag Chain Necklace with Pave D..
€53.72
Ex Tax:€53.72
Brand: LUV AJ
THE CHERRY DOG TAG HOOP // GOLD // LUV AJ⋘⋘ △ Luv Aj Designer Amanda Thomas combines a worn and torn edginess with a hint of femininity in her line of jewelry. To adorn the world with Luv Aj, one piece of bling at a time. △ ⋙⋙DETAILS:A super funky Dog Tag Hoop with a Pave Dotted Cherr..
€28.93
Ex Tax:€28.93
Brand: LUV AJ
THE TRIPLE CHERRY HEART CHARM NECKLACE // GOLD // LUV AJ⋘⋘ △ Luv Aj Designer Amanda Thomas combines a worn and torn edginess with a hint of femininity in her line of jewelry. To adorn the world with Luv Aj, one piece of bling at a time. △ ⋙⋙DETAILS:Super cute & edgy this 3 chain C..
€57.02
Ex Tax:€57.02
Brand: LUV AJ
THE RAINBOW TRIPLE CHARM NECKLACE //BABY BLUE// LUV AJ⋘⋘ △ Luv Aj Designer Amanda Thomas combines a worn and torn edginess with a hint of femininity in her line of jewelry. To adorn the world with Luv Aj, one piece of bling at a time. △ ⋙⋙DETAILS:Very trendy cool colored charm necklac..
€57.02
Ex Tax:€57.02
Brand: LUV AJ
THE RAINBOW BABY AMALFI HOOP // BABY BLUE// LUV AJ⋘⋘ △ Luv Aj Designer Amanda Thomas combines a worn and torn edginess with a hint of femininity in her line of jewelry. To adorn the world with Luv Aj, one piece of bling at a time. △ ⋙⋙DETAILS:Very trendy cool colored version of the be..
€28.93
Ex Tax:€28.93
Brand: LUV AJ
THE RAINBOW TRIPLE  CHARM NECKLACE // BABY PINK // LUV AJ⋘⋘ △ Luv Aj Designer Amanda Thomas combines a worn and torn edginess with a hint of femininity in her line of jewelry. To adorn the world with Luv Aj, one piece of bling at a time. △ ⋙⋙DETAILS:Very trendy cool colored charm..
€57.02
Ex Tax:€57.02
Brand: LUV AJ
THE RAINBOW BABY AMALFI HOOP // BABY PINK // LUV AJ⋘⋘ △ Luv Aj Designer Amanda Thomas combines a worn and torn edginess with a hint of femininity in her line of jewelry. To adorn the world with Luv Aj, one piece of bling at a time. △ ⋙⋙DETAILS:Very trendy colored version of the b..
€28.93
Ex Tax:€28.93
Brand: LUV AJ
THE RAINBOW DOUBLE CHARM NECKLACE // NEON PINK // LUV AJ⋘⋘ △ Luv Aj Designer Amanda Thomas combines a worn and torn edginess with a hint of femininity in her line of jewelry. To adorn the world with Luv Aj, one piece of bling at a time. △ ⋙⋙DETAILS:Very trendy cool colored charm neckl..
€53.72
Ex Tax:€53.72
Brand: LUV AJ
THE RAINBOW AMALFI HOOP // NEON PINK // LUV AJ⋘⋘ △ Luv Aj Designer Amanda Thomas combines a worn and torn edginess with a hint of femininity in her line of jewelry. To adorn the world with Luv Aj, one piece of bling at a time. △ ⋙⋙DETAILS:Very trendy cool colored version of the best-s..
€32.23
Ex Tax:€32.23
Brand: LUV AJ
THE RAINBOW DOUBLE CHARM NECKLACE // NEON GREEN // LUV AJ⋘⋘ △ Luv Aj Designer Amanda Thomas combines a worn and torn edginess with a hint of femininity in her line of jewelry. To adorn the world with Luv Aj, one piece of bling at a time. △ ⋙⋙DETAILS:Very trendy cool colored charm neck..
€53.72
Ex Tax:€53.72
Brand: LUV AJ
THE RAINBOW DOUBLE CHARM NECKLACE // RED // LUV AJ⋘⋘ △ Luv Aj Designer Amanda Thomas combines a worn and torn edginess with a hint of femininity in her line of jewelry. To adorn the world with Luv Aj, one piece of bling at a time. △ ⋙⋙DETAILS:Very trendy cool colored charm neckla..
€53.72
Ex Tax:€53.72
Brand: LUV AJ
THE DOUBLE FLEUR CROSS NECKLACE // GOLD // LUV AJ⋘⋘ △ Luv Aj Designer Amanda Thomas combines a worn and torn edginess with a hint of femininity in her line of jewelry. To adorn the world with Luv Aj, one piece of bling at a time. △ ⋙⋙DETAILS:The double Fleur Cross Necklace by LUV AJ i..
€65.29
Ex Tax:€65.29
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